The Unholy Combinationof Creation and Evolution.
When art is properly mixed with technology, the result can be punch-in-the-gut amazing. Put the right people behind the right brands and you come up with killer stuff that moves entire categories forward and leaves competitors muttering expletives. Such is our mission.
The Scienceof Smooth.
The eyes of true MTB riders are constantly searching for the next obstacle to “clean.” So are we. Our suspension is a tribute to the searchers, the diggers, the oil sniffers and the weight weenies—all of whom have their own definition of the “science of smooth.” And all of whom we manage to please.
Domination Has a Certain Feel.
It’s all about finding the perfect combination of strength and weight. Or the optimum balance of fit and function. So we concept and build and test and ride and punish and sweat the details and detail the sweat. Answer? Boss ride and style.
We Didn't Inventthe Wheel, but…
If there’s a rim shape that exists today…chances are we designed it. If we believed in it…chances are we manufactured it. We don’t compromise “tough” for weight. But we offer lightweight that is tough and will last. We take the best of what works and make it better. And we have the World Cup wins to prove it.
Speed Engineeredby Brakes.
Whether it’s on the World Cup DH circuit or the trailhead down the road — speed is only compromised by an inability to control it. We were the first to bring confidence to the bicycle industry with reliable, precision braking through disc brakes. Today, “confidence” is the benchmark for everything we produce.
It’s a Spoke. HowTechnical Could It Be?
You might be surprised to learn everything that goes into the production of a Wheelsmith spoke. With more than 30 years of road under us, we’ve seen it all and tried even more. Today we offer butted, bladed, ovalized, and straight-gauge stainless steel spokes. Each one engineered to outperform not only the competition but your expectations.